Recently Facebook declared that it’ll allow all advertisers to take benefit of its new dynamic product ads. By using this great opportunity, retailers can submit their new products in a product feed format to be shown within the Facebook news-feed plus right-hand column ads space. An extra advantage ensures retailers that their ads reformat automatically for mobile, too.

The new advertisements are a re-targeting chance within Facebook. Dynamic product ads operate similarly to the Google Display Network in which all advertisers can easily re-target the visitors based on previous site visitors and the product that they interacted with during visits. Also, multiple product ads are now available to ad publishers to display a range of products in a specific carousel format.

The Dynamic Product Ads of Facebook aren’t like as Google Product Listing Ads that are based on buyers using particular search term which limit the total number of ads can be displayed. As buyers spend lots of time on Facebook and there’s a lot more ad space available, lots of opportunities exist in order to target ads.

Initially, taking benefit of these ads will be available only through the partners that have accessibility to Facebook API; however, Facebook will incorporate assist through their Power Editor and its self-serve platform.

Why Facebook Dynamic Product Ads Are Important?

Dynamic Product Ads of Facebook will bring re-targeting to a better level; many thanks to Facebook extended consumer data, excellent targeting capabilities, as well as the ability to link sales to mobile devices and desktop. Though the retailers may not view so many visits and impressions compared to some other re-targeting campaigns, the key advantage of Facebook to having better targeting and data is enhanced conversions rates and click-through rates.

Facebook’s Targeting and Data Advantage:

When looking at audience info, Facebook has a wide range of data about their interests and shoppers. Using Facebook’s offline and online data partnerships, with their Atlas purchase, ad publishers can now not only targeting consumers based on their likes and interests, but also app interaction, on-site behavior, and in-store purchase activities. With the roll-out of their dynamic product ads, Facebook is incorporating developments to the Custom Audiences, too.

As an example, a jeans seller could target buyers based on demographic information and site behavior combined. The release of a brand new line of jeans especially for young buyers could easily target an audience based on only visitors exactly that fit with a younger demographic target as well as those visit landing pages and product pages that advertise the brand new jeans.

The dynamic product ads of Facebook offer highly-refined data capabilities and targeting that should create such ads worthwhile to retailers looking to provide relevant ads to buyers.

Improved Cross-Device Attribution and Measurement:

Before the launch of Facebook dynamic product ads, Ad publishers could run their dynamic ads on Facebook through re-targeting partners and DSPs but these methods ran only on desktop and the advertisers couldn’t attribute or measure cross-device conversions. At present Facebook has formed it easier with dynamic product ads to tie ad conversions back to the main ad click, it doesn’t matter what device.

Since user’s device activity is linked with a common Facebook login, now clicks from any mobile device can be credited to those devices. This system gives retailers better understanding into how mobile device influence a successful sale. Wise retailers could utilize this data for a model to allot mobile device investment in different channels such as email marketing or paid search. Correct attribution and measurement of any cross-device conversion continue to become a challenge for all retailers. However, Facebook drives 1 step closer to a better attribution picture.

Following Steps to Set Up Facebook’s Dynamic Product Ads:

The Dynamic Product Ads of Facebook will offer advertisers with a Return On Investment focused way to build a quality, native-feel re-targeting experience throughout all devices making use of Facebook’s information and advanced level targeting abilities. There are some steps a retailer will need to do for setting up Dynamic Product Ads. It’s really very helpful that Facebook has defined how to setup merchant dynamic product ads by using these key steps.

  1. At first, upload your own product catalog. It’s your own product feed or items list that you would wish to advertise.
  2. Now set up Custom Audience pixel. After that, if you have Custom Audience pixel you’ll need to customize it in order to pass behavior information and additional product.
  3. Create a dynamic ad template that will use your product. A big plus here: One template can be used on mobile, tablet, and desktop.

Facebook Catalog WordPress Plugin helps Facebook  catalog feed for retailers who wish to run Dynamic Product Ads, making this more effective and easier to maintain store inventory and upload data.